OpenAI Integrates Sora Video Generation Tool into ChatGPT, Expanding AI Video Creation Access
OpenAI plans to integrate AI video generation tool Sora into ChatGPT, enabling 900 million weekly active users to create AI videos directly in the chat. This move is seen as a strategic move to compete with Google Gemini.
On March 11, 2026, according to The Information, OpenAI plans to integrate AI video generation tool Sora into ChatGPT. This strategic move will enable OpenAI's 900 million weekly active users to create AI videos directly in ChatGPT without needing a separate application.
Sora Coming to ChatGPT
According to sources with knowledge of the effort, OpenAI plans to "soon" launch Sora AI video generation capabilities in ChatGPT. This strategy shift could increase the chatbot's usage as well as its costs.
Sora, first launched in 2024, is OpenAI's significant foray into multimodal AI technologies. The tool can generate videos from text descriptions, competing with text-to-video tools from startups like Runway and Pika.
Strategic Considerations
This integration is seen as OpenAI's strategic move to compete with Google Gemini. Data shows ChatGPT's AI chatbot market share dropped from 86% to 65% in January 2026. By integrating Sora directly into ChatGPT, OpenAI enables users to complete text-to-video creation within a single platform.
Additionally, OpenAI plans to sunset the original Sora 1 (legacy) model on March 13, 2026, for all US users, possibly related to the release of a new version.
Wider AI Video Creation Access
After Sora integrates into ChatGPT, ordinary users can more easily create AI videos. This will significantly lower the technical barrier to AI video creation and promote generative AI adoption in content creation.
Reference: Reuters, The Information, TipRanks