Zalando Forecasts 2026 Profit Growth of 12-25%: AI Drives Business Efficiency
European online fashion retailer Zalando says AI is making its business more efficient and productive, forecasting full-year adjusted operating profit to grow 12-25% in 2026.
European online fashion retailer Zalando says artificial intelligence is making its business more efficient and productive, forecasting full-year adjusted operating profit to grow 12-25% in 2026. This forecast drove the company's stock price up.
AI-Driven Growth
Zalando stated that AI technology applications are bringing significant efficiency improvements to the company. AI helps optimize inventory management, enhance customer experience, and reduce operating costs, thereby driving profit growth.
Share Buyback Plan
Meanwhile, Zalando announced a share buyback plan of up to 300 million euros, showing confidence in the company's development prospects.
Market Reaction
Driven by AI-driven performance growth expectations, Zalando's stock price rose significantly after the announcement, with investors optimistic about AI applications in the e-commerce sector.
Reference Sources: Reuters, RTE, Business of Fashion